We collect and process plastic waste, which can then be sold to recycling facilities. While this generates revenue, the margins are typically low, especially if the plastics are contaminated (e.g., with food residue). To address this, we encourage users to clean their plastics before recycling and are exploring automated sorting mechanisms to improve efficiency.

A high-margin opportunity lies in partnering with brands. Companies can pay to include their vouchers, coupons, or promotional content in the machine, turning Playstic into an advertising channel. For example, brands could reward users with discounts or special offers when they recycle, similar to Shopback’s model, where brands are charged only when customers engage with their promotions.

By providing sorted and clean plastics, we can sell the materials at a higher premium to manufacturers looking for high-quality recycled inputs. This not only increases revenue but also supports a circular economy.

Our goal is to create a sustainable ecosystem where recycling is rewarding for users, profitable for Playstic, and beneficial for brands and the environment.